Cloudland.
An iconic playground for dining,
drinks and dancing.
There’s no shortage of venues in Brisbane. But there’s only one Cloudland.
A brand that lives
for the moment.
Since 2008, Cloudland has been known for its other-wordly interior — the grand staircase, the chandeliers, the waterfalls and wonder. But a venue this theatrical needed a brand that could keep up. So we built one — bold enough to span the precinct, flexible enough to speak to three venues, and elevated enough to feel like an escape.
Services
Brand strategy, tone of voice, content strategy, creative direction, design and copywriting.
Cloudland is a collection of spaces that span five levels, including private function rooms and rooftop brewery. Each space has its own energy and unique interior, but they’re all connected by a shared purpose: To feed your desire for an exciting life.
This became the heart of our precinct strategy — reflecting Cloudland as the sensory playground where every experience, through food, drink or play, is a chance to feel more alive. Whether you’re dining under the vines or dancing under the lights, Cloudland is a place to indulge, connect and escape.
One brand, two moods.
Cloudland Garden
A dining experience bursting with flavour, laughter and late-night sparkle. Here, we leaned into spontaneity and shared moments — a tone that’s vibrant, social and effortlessly stylish.
The copy invites the audience:
Midweek catch-ups? We’ve saved you a seat.
Linger longer, for your pleasure.
Because every night’s worth celebrating.