Cloudland.
An iconic playground for dining,
drinks and dancing.
There’s no shortage of venues in Brisbane. But there’s only one Cloudland.
A brand that lives
for the moment.
Since 2008, Cloudland has been known for its other-wordly interior — the grand staircase, the chandeliers, the waterfalls and wonder. A venue this theatrical needed a brand that could keep up — bold enough to span the precinct, flexible enough to speak to three venues and elevated enough to feel like an escape.
Services
Brand strategy, tone of voice, content strategy, creative direction, design and copywriting.
Cloudland is a collection of spaces spanning five levels, including private function rooms and a rooftop brewery. Each space has its own energy and unique interior, but they’re all connected by a shared purpose: To feed your desire for an exciting life.
This became the heart of the precinct strategy — reflecting Cloudland as the sensory playground where every experience, through food, drink or play, is a chance to feel more alive. Whether you’re dining under the vines or dancing under the lights, Cloudland is a place to indulge, connect and escape.
One brand, two moods.
Cloudland Garden
A dining experience bursting with flavour, laughter and late-night sparkle. The Garden is about spontaneity, shared moments and celebrations — with a tone that’s vibrant, social and effortlessly stylish.
Taste authentic flavours cooked on an open flame, sip cocktails almost too pretty to drink and linger late, for your pleasure.
Palais
From an after-work aperitif to an all-out love affair with the dance floor, Palais is where the night takes on a life of its own. The tone is shaped to match: bold and celebratory, with just enough glitter to make it special.
We’re for big nights, bold moves and show-stopping sequins. For popping corks, let’s toast and nights that sparkle.