www.agda.com.au

AGDA is Australia’s peak body for professional communication design. I have served as National President since 2021.

Post-COVID, the design industry and membership landscape had shifted significantly. AGDA needed to evolve beyond its event-led legacy and reposition itself as a more sustainable, nationally relevant industry association with stronger governance, clearer direction and greater long-term impact.

Working alongside the General Manager and Board, we led a strategic transformation of the organisation during a period of significant financial and structural instability. Together, we developed AGDA’s first three-year strategic plan, focused on strengthening national engagement, evolving the awards and professional development offering, improving member value and elevating the role of design within business, culture and society.

This included refining AGDA’s membership model, delivering a new national website, improving operational systems, strengthening governance and expanding opportunities for professional development, industry connection and participation.

As part of this transformation, I helped shape the strategic direction of AGDA’s digital experience through the redevelopment of its national website. Working with the General Manager and an external digital agency, I provided strategic oversight and creative direction across the information hierarchy, navigation, user experience, interface approach and overall look and feel, ensuring the site reflected AGDA’s new strategy and made it easier for members and prospective members to discover professional development, events, awards and resources.

Over the past several years, AGDA has evolved into a more sustainable and strategically focused national organisation, supporting 32% membership growth over two years, an 81.4% renewal rate and significant national audience growth.

As President, I continue to work alongside the General Manager and Board across governance, stakeholder engagement, strategic planning, national programming and long-term organisational direction.